Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

[lbmn_commentscount]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

[lbmn_postpagination]

[lbmn_authorbio]

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

20+

sidebar widgets

Sticky Post

This is a sticky post!!! Make sure it sticks! There are a…
Continue reading

ATATÜRK HAVALİMANI İNŞAATI

Havalimanı ek bina yapım işi son durumu hakkında genel müdürümüz Tuncay ARICAN…
Continue reading

KOCAELİ ÜNİVERSİTESİ İNŞAAT İŞİ

Kocaeli üniversitesi eğitim fakültesi inşaat işinde teslim tarihi gerçekleşti.
Continue reading

ANTAKYA BELEDİYESİ KATI ATIK İNŞAATI

Antakya belediyesi katı atık düzenli depolama tesis işi, gökyol inşaata verildi.
Continue reading

ALİKAHYA TAŞ OCAĞI İŞLETMESİ

  Alikahyada taş ocağı işletmesinde birçok ürün çıkmakta ve işlenmektedir
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound…
Continue reading

Template: Image Post

You can insert image into post and aligned it center, left or…
Continue reading

0 comments

Write a Comment

Fields with * are required